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The Art of Deception...

1/1/2012

1 Comment

 
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I believe that the package deception at local supermarkets began in the late 1980's. At that time you could go to the store and among other items, pick up a "pound of coffee" that weighed 16 ounces. Seemed fair that we knew the weight and the price. But then, all of a sudden, the weight went to 14.5 ounces and the price remained the same. And now, the latest Maxwell House is 11 ounces and still costs more than the original pound. And now when I last picked up some Chicken of the Sea tuna, it had gone from 6 ounces to 5 ounces. And  it is just the beginning and I can see where it is going.
Most of the usual grocery items are getting smaller and cost is the same or more. The manufactures were saying that it was due to the increased cost of packaging but the package size remains the same with just lower content. Now, I can understand increased cost of manufacture, but I don't understand deception. Re-designing a package to look the same size or to  say that the package is now "green" is clearly deception. And the trend is to continue, even in a weak economy. The need to satisfy investors is more important than making it fair for consumers. Here is a link in the New York Times. If it looks like a duck...

1 Comment
Donna
2/3/2013 05:29:28 am

Seems most every company has been on the "shrink" bandwagon for years. These items tend to shrink by 1/3 while the pricing had gone up little or stayed the same for awhile. But 1/3 less product also means a 1/3 HIGHER PRICE deceptively added to that product. Obviously honesty and integrity have no place in many corporations. It's all about greed, deception, and manipulation. I've been wondering for years, exactly how much more things can be shrunk, but I'm continually seeing even more shrinkage.
Every time I hear that "grocery prices haven't gone up in _ years or have stayed the same" , it just bewilders me how these companies can think the consumers are so stupid. I've known for YEARS that my grocery bill has been going UP, even though the prices may have "looked the same".

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