Video Below:
Despite the fact that technology has influenced most of what we experience in modern life, packaging seems to really be in the dark ages. When we buy cereal in those colorful cardboard boxes we see the very old adhesive method used to close the top. And, rather than an easy to open quality, the top has to be ripped open destroying the concept of “easy to close”. And then there is the inner plastic that is heat sealed to preserve the flavor and taste. This plastic is supposed to separate and be easy to open. This is usually not true at all! I frequently have to use scissors to get at the cereal. And, the beat goes on with instructions like “tear here to open and reseal” and the perforations are not deep enough to really tear. And that brings me to the present post. The ubiquitous boxes that hold rolls of cling wrap, waxed paper, and aluminum foil. More often than not, the rolls fall out when inverted causing some frustration. But some boxes do have a method of securing the roll. But, as you will see in the video, quality control fails to be in effect and there is another fail. I don’t rehearse or edit my videos so when there is a failure it is the first for me as well as the viewer. But, I do offer some possible solutions. Welcome to packaging in the age of the Flintstones!
Despite the fact that technology has influenced most of what we experience in modern life, packaging seems to really be in the dark ages. When we buy cereal in those colorful cardboard boxes we see the very old adhesive method used to close the top. And, rather than an easy to open quality, the top has to be ripped open destroying the concept of “easy to close”. And then there is the inner plastic that is heat sealed to preserve the flavor and taste. This plastic is supposed to separate and be easy to open. This is usually not true at all! I frequently have to use scissors to get at the cereal. And, the beat goes on with instructions like “tear here to open and reseal” and the perforations are not deep enough to really tear. And that brings me to the present post. The ubiquitous boxes that hold rolls of cling wrap, waxed paper, and aluminum foil. More often than not, the rolls fall out when inverted causing some frustration. But some boxes do have a method of securing the roll. But, as you will see in the video, quality control fails to be in effect and there is another fail. I don’t rehearse or edit my videos so when there is a failure it is the first for me as well as the viewer. But, I do offer some possible solutions. Welcome to packaging in the age of the Flintstones!
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