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Pandora Internet Radio Milestone

7/16/2011

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If you listen to music on Internet Radio you may have come across Pandora. On 12 July they announced the fact that they now have reached 100 million registered users, with 36 million monthly active users. Although the service is similar to TagWorld and Last.fm, it differs in the fact that they have been using what is called the Genome Project. A group of professionals in the music field listen to all types of music to characterize the music attributes of each song. So, when you start a new "station" the service looks at the choice and compares other music by other artists to submit to the listener.
So, for example, I like early blues and delta blues so I might start a new station called "Robert Johnson". The station will return with not only songs by him but others with similar musical characteristics, and not necessarily the same genre. This exposes me to totally different possibilities and I can find artists that I had no idea even existed. There is a thumbs up, thumbs down choice with each song. By using this option I can guide Pandora as to what I like and don't like. The station then is continually evolving and expanding my listening choice. I will however do some comparisons with other Internet Radio and post any new results. It is nice to have music choices and the internet certainly has that.


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