But when do we reach the tipping point and start becoming angry with the onslaught of sight and sounds of your product? In the case of television shows it is getting very close. Even with a DVR it has become difficult to watch any of the shows without constant interruption. When the percentage of time for commercials exceeds 25%, it is time to decide if it is really worth watching any longer. Even the people involved in the programs are indicating concern for the time element. In an interview in the Skeptical Inquirer, the co-host of MythBusters, Adam Savage,made the following observation:
We are constrained by the time. It's absolutely true. One of the shames is the international cut of MythBusters is fifty-two minutes long, but the U.S. cut is forty-four minutes long, so there are eight minutes missing from every U.S. episode. Often, great jokes lose their punch lines in the edit. It's unfortunate.
This excerpt is just an aside from Adam, as the article is more about skeptical inquiry, and can be read in its entirety here.
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