I recycle all of my plastic containers and had a clean empty coffee container (on the left). When I picked up coffee the last time, I felt that something had changed, but it was not immediately clear what it was. The packaging was different, but there were none of the older, different containers in the store. So, when I arrived home, I compared the two containers as shown in the photo. However, there was no real surprise as coffee manufactures have been doing this for years. Same high price, less coffee. But, what I find interesting is that they try to draw attention away by highlighting the "new flavor lock cover" in yellow. But, the one on the left already had the "new" top. Whenever I see the term "new package" or "new and improved" I get suspicious.
So, I started doing some reading thinking that Kraft Food, the mother of this deception, was in financial distress and had to raise the price by reducing the amount of coffee. Or, that Brazil, the major producer of arabica coffee beans had experienced a bad year. But, neither was true. Kraft had a 22% profit this year and Brazil had a good harvest. In fact, coffee prices began falling in June of this year. See the article here.
Well, we can attribute the increase to the higher cost of roasting the beans, or transportation, or anything else in the chain of product to market. Or, we can just suspect that greed and a higher profit is the motive. I think that the latter is the case and that soon I will be bringing home a container the size of a K-cup for the same price. I really can't drink to that...
So, I started doing some reading thinking that Kraft Food, the mother of this deception, was in financial distress and had to raise the price by reducing the amount of coffee. Or, that Brazil, the major producer of arabica coffee beans had experienced a bad year. But, neither was true. Kraft had a 22% profit this year and Brazil had a good harvest. In fact, coffee prices began falling in June of this year. See the article here.
Well, we can attribute the increase to the higher cost of roasting the beans, or transportation, or anything else in the chain of product to market. Or, we can just suspect that greed and a higher profit is the motive. I think that the latter is the case and that soon I will be bringing home a container the size of a K-cup for the same price. I really can't drink to that...
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