Adobe, a company better known for Photoshop and PDF files, says the new Device Co-op initiative it is organizing will help companies offer more personalized experiences and make ads less annoying by filtering out products and services you have already bought or will never buy. Under the initiative, Adobe can tell you're the same person on a home PC, a work laptop, a phone and a tablet by analyzing past sign-ins with member companies. The simple translation is that they are making it easier to find you and harvest data!
So far about 60 companies have signed up including, Sprint, Subway, the NFL, Allstate, Lenovo, Intel, Barnes & Noble, Subaru and the Food Network. Adobe says the program links about 300 million consumers across nearly 2 billion devices in the U.S. and Canada. The only apparent way around this increased scrutiny is by using mirrors and the sun to communicate but then some parasitic "entrepreneur" will figure out how to monetize that as well. Happy Trails!