I like to watch and listen to slogans because they are generally meant to reflect company value and worth. But in the case of Dunkin's the slogan falls short of these qualities and is misleading. If you look at the map of their locations, which is on their website, it looks like most of America doesn't even know what Dunkin's looks like. The majority of the stores, actually franchises, are in the South and Northeast. In reality Starbucks has stores in all 50 states and has 52% of the coffee market. And then there is McDonald's and other coffee places to compete with Dunkin's slogan. So, it appears that at best, America may partially walk with Dunkin's, but certainly, isn't running on their coffee...
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